![](https://freight.cargo.site/t/original/i/87acbb26345158a143d50835b5b0098a078c7aa681ebc1a78646676e966efd9b/GIF.gif)
Looopy
Looopy is a running app where you make challenges and get rewards. The process started through a branding strategy changing the voice and how the brand talks with they public. Building the branding the strategy of the app get easier and light to design a app fun and solid.
Role: Visual Design
Agency: R/GA
With: Rafael Ponzini, Gabriela Simão, Priscila Schip, Herbert Freitas, Rafael Morandini, Rafael Goncales, Lucas Binda and Mellina Passi
![](https://freight.cargo.site/t/original/i/7c7aaa11f90d53a17bbc8a9d3da36f6d7eb6cea29fa5e40f20114bab619202c1/looopy_16.9.jpg)
![](https://freight.cargo.site/t/original/i/c074cc39dcf292a1029e5bbaa01f2e7c5ea35f6cec1dd34edac804566a27b9bb/Looopy_2.png)
![](https://freight.cargo.site/t/original/i/388bae0e00f9d5d18817a8c4d8bcbd037c7f789126214a76a650c2e34dac3ae8/16_9-01.jpg)
![](https://freight.cargo.site/t/original/i/048a951968c7afaae14e1b1f52d3bae650ba97f1802855492f12919a49a3baf3/Looopy_04.png)
![](https://freight.cargo.site/t/original/i/f727cea656b8a6509bf1bdf90a66aa58915d3558012ff87320c9d41bcc5d4f0c/Looopy_05.png)
![](https://freight.cargo.site/t/original/i/b523fbaad98615a54cd374292b0cab0b2210f3f7ce0d63017e8cdfd10f362f68/looopy_16_9.jpg)
![](https://freight.cargo.site/t/original/i/ac84bee682a57c5ce2656e527d004421fbb8403c5bf418f4b27ab75ec25d4dc2/4_5-1.png)
![](https://freight.cargo.site/t/original/i/635031eb260cfa2ee56efef6ef59264a9eaea00d06caded0007aa921f6ba13f5/4_5-2.png)
![](https://freight.cargo.site/t/original/i/c1d3de5bc738866b7dbfe44d00959a3fc2785158ca80566bf4f93ba783b44828/16_9-04.png)
![](https://freight.cargo.site/t/original/i/55a3a680bc09068b50d1e3b7511f2960d3bc003d408d9451c517227dc524b4ff/16_9-1.jpg)
![](https://freight.cargo.site/t/original/i/fd17bce05bf807bf64a5e31c64cf55f1a90158cea5f683276f2368e56a998daf/4_5.jpg)
![](https://freight.cargo.site/t/original/i/7d2eadce929393e64036d9f63ab839ffe8fe05d01e14948d83049c4a54310603/4_5-1.jpg)
![](https://freight.cargo.site/t/original/i/2320f623083ae9fcf6a4c8657b8ea02f071a145f8906d1e4a67b71066e2e20ea/Looopy_06.png)
![](https://freight.cargo.site/t/original/i/312d9fff7d75b095de34311ca2e48e96f1aa755b8290cbebf98ec3db5825a20a/16_9-2.jpg)
![](https://freight.cargo.site/t/original/i/40751a97d496329931aaec1edd14308d3ca2234374deaebf8c47d160c51bd1c7/16_9.jpg)
![](https://freight.cargo.site/t/original/i/b015414ce175fcdda3db34050c3b672e8962f09e316e6c35ad81bcf13563cacb/bag-looopy.jpg)
![](https://freight.cargo.site/t/original/i/94e9bb06fce59694baaa3c32074b1fd7c14096a5fe24ee74d2fb1f84b71279f8/16_92-05.jpg)