GR/8

Type: Visual Design, Design System
Role: Visual Designer, UI Designer
Year: 2020
Collaborators: Zeca Coelho (Art Direction) Rafael Ponzini (Design Direction) Herbert Freitas (Creative Direction)

R/GA is a global innovation, design, and technology company that partners with brands and organizations to create digital products, services, and experiences that shape how people interact with the world. With a strong focus on strategy, user experience, and technology, R/GA brings together design, data, and engineering to build solutions that are intuitive, scalable, and meaningful. For a voting application, R/GA’s approach would focus on clarity, accessibility, trust, and ease of use.

The app would be designed to guide users through the voting process with confidence, using a clean interface, clear information hierarchy, and simple interactions. Its visual system would balance institutional credibility with a modern digital experience, ensuring that users can understand candidates, compare options, and complete their vote in a way that feels secure, transparent, and effortless.